RESO NEWS
Get the Summary of Targeting Tomorrow 2018 – Our Annual Digital Marketing Conference
The end of the DoubleClick name – Google rebrands its products
Google recently announced the rebranding of their ad business products into 3 groups: Google Marketing Platform, Google Ads and Google Ad Manager. This article was written in collaboration between Resolution Digital and Annalect Consulting. This is Google’s attempt to continue to establish themselves as a marketing technology platform and compete with the likes of Adobe and Oracle.
Introduction: How Brands Can Win at Voice
A POV on recent advancements in AI, natural language processing & on consumers opting for voice-enabled digital assistants like Alexa or Google Home.
Everything you need to know about Amazon Australia
Amazon’s arrival has contributed to elevating online shopping as a whole – and has prompted a growth in web-traffic post-launch. Amazon continues to make its mark in Australia following its moves into content streaming and voice automation.
Magento’s acquisition by Adobe and its Impact
Although there was much hype about the pending arrival of Amazon in Australia there hasn’t been a great deal of noise in the market.
Nevertheless, Amazon is here and with over 32m monthly visits and with the introduction of Amazon Prime, a subscription-based delivery service, this eCommerce force cannot be overlooked.
Winning On Amazon as a Brand in Australia
Although there was much hype about the pending arrival of Amazon in Australia there hasn’t been a great deal of noise in the market.
Nevertheless, Amazon is here and with over 32m monthly visits and with the introduction of Amazon Prime, a subscription-based delivery service, this eCommerce force cannot be overlooked.
How the Latest Facebook News Feed Change Impacts Advertisers
In our view, this change will mainly affect news publishers that use social to syndicate content and digital-only content partners such as Buzzfeed.
Chatbots and the future of AI in marketing
In April 2016, Facebook announced that their Messenger platform would be launching its bot feature. The introduction of the bot promised a simplified way for brands to provide customer service and e-commerce solutions via content rich messages that could include images, links and call to action buttons. A year later, Facebook Messenger had over 100,000 bots, with the most popular boasting thousands of interactions per day.
OMG Programmatic Wins B&T Best Programmatic Trading Team of the Year 2017 – 2 Years in a Row
OMG Programmatic has won Best Programmatic Trading Team of the Year 2017.
Google Announces Changes to AdWords Daily Budget Caps
Google announced that daily campaign budgets are now capable of spending up to twice what they’re set to spend – up from 20%.
December 2017: Google AMP Quality Update
For AMP success, brands should always ensure that AMP pages match non-AMP content and expect AMP quality guidelines to evolve as adoption grows.
Snapchat Simplifies Design to Drive New User Growth
By implementing an algorithm based on relevance rather than recency Snapchat will move another step in the right direction towards personalisation.
Amazon Anticipation is About More Than Cheap Batteries
Our Head of Programmatic, Tom Fryett, talks Amazon drones, robots, machine learning, shops without checkouts, award-winning content & virtual assistants.