The end of the DoubleClick name – Google rebrands its products

The end of the DoubleClick name – Google rebrands its products

On June 27, Google announced a change to their product branding that will go into effect in mid-July1, rebranding their ad business products into 3 groups:  Google Marketing Platform, Google Ads and Google Ad Manager. They will be phasing out the DoubleClick name,...
Google Announces Changes to AdWords Daily Budget Caps

Google Announces Changes to AdWords Daily Budget Caps

Background Last month, Google took another step towards bringing their machine learning and artificial intelligence capabilities to the forefront of campaign management in AdWords. The search giant announced that daily campaign budgets are now capable of spending up...

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